In the world of fitness, motivation is key to achieving your goals. For many, the hardest part of going to the gym is simply walking through the front door. To combat this challenge, 24 Hour Fitness has introduced a new loyalty program called FitPerks, designed to incentivize and reward members for their commitment to a healthy lifestyle.
Members of 24 Hour Fitness can now earn redeemable points by participating in various gym activities, such as classes, coaching sessions, and even checking in on the gym’s app. These points can be used to unlock discounts on gym merchandise, local restaurants, hotel stays, and more. Additionally, members have the opportunity to earn extra points by referring a friend to join the chain, further encouraging a sense of community and support among members.
Debbie Fiorella, the chief technology and digital officer at 24 Hour Fitness, emphasizes the importance of building motivation into the gym experience. She believes that having an incentive structure like FitPerks can provide the extra push that many individuals need to stay committed to their fitness goals. By rewarding members for their hard work and dedication, 24 Hour Fitness aims to show that their members are valued and appreciated.
With nearly 300 clubs across 11 states, 24 Hour Fitness is dedicated to providing a supportive and engaging environment for its members. The FitPerks program is available to both new and existing members, ensuring that everyone has the opportunity to benefit from the rewards and discounts offered.
This loyalty program comes on the heels of similar initiatives from other high-value low-price gym chains, such as Planet Fitness and Crunch Fitness. These gyms have been focusing on providing complimentary perks to their members, making it easier and more rewarding to maintain a healthy lifestyle. By offering benefits like discounts on athletic wear, food delivery services, and gas, these gyms are removing barriers to fitness and wellness.
In addition to the FitPerks program, 24 Hour Fitness has been expanding its offerings to include boutique wellness options, such as infrared saunas, cold plunge pools, and yoga classes. These additions reflect the company’s commitment to providing a holistic approach to fitness and well-being.
Overall, the introduction of FitPerks by 24 Hour Fitness highlights a growing trend among high-value low-price gym chains to prioritize member satisfaction and engagement. By making the benefits of membership accessible and rewarding, these gyms are empowering individuals to take control of their health and fitness journey.
